the future of beauty trade

Logo creation

The goal was to make logo that represent company slogan "360 approach 

The feminine bright pink colour associated with the target customers helps in building an emotional connection. 

Brand elements

Worldmark, logo and a tagline can be used in all marketing materials. Can work together on larger packaging or separately on smaller items.

Photography style guide

Models should preferably have naked shoulders or wear simple tops or underwear - clothes shouldn’t grab attention from a person.

The brand elements can be used in the photos in the pallete colours.

Diversity is one of the cores of the company. Company adores women any age, complexion or ethnicity.

Photography should be clean, minimal and provoking. Backgrounds are simple, without distractive objects, using pallete colours.

Company office design

I created several banners for the company office to help incorporate the brand style into the work environment. I chose fonts, brand elements, and photos that would be eye-catching and encourage people to take a closer look.

For the office I designed the "Wall of Quotes" to help provide a little inspiration and/or positive affirmations if that is needed. All workers can put their thoughts or ideas on the canvas anytime. 

Brand visual